How do people make it big? Money? Talent? Education? These have been the long-standing paradigms of the "success" realm. No more! This book offers Social Permission Theory (SPT) as a better paradigm for both explaining success and implementing strategies for personal advancement. The reader will learn the currency of SPT: social capital. Biographies of successful social negotiators are explored, the likes of which include singer/ performer Amanda Palmer, hotel mogul Walt Worthy--even the immortal Shakespeare. With these real-world examples as a guide, readers are presented with a useful vocabulary and play-by-play of how to advance themselves by building social capital with appropriate audiences.