How to Read Selling Cars : Strategies To Excel Your First Year (X F.I.R.S.T. First In Retail Sales Training Book 1) DOC
Whether by choice or necessity, searching for the next career path change can be daunting. If the reader has ever considered selling cars as a possible career choice, Selling Cars: Strategies To Excel Your First Year can provide a solid foundation to hit the ground running. This study guide and reference manual is a collection of first year automotive selling strategies, car sales terminology including definitions and real world examples of situational selling. From tips on which dealership may be right for the reader to descriptions of working life in a modern car dealership are all discussed. The book assists the reader in determining if the car business is even right for them BEFORE valuable time is spent during their next career search. Selling Cars: Strategies To Excel Your First Year is an informative look into the inner workings of a modern automotive dealership, including life within the day to day operations, the structure of the dealership's personnel revealing a Who's Who within the dealership and much, much more. Selection of which dealership to apply for; interviewing tips, whether answering or asking the questions specific to automotive sales positions; differences in various pay plans; seeking management opportunity strategies and a chapter dedicated to terminology identifying over 500 terms unique to the car business are examined. Selling Cars: Strategies To Excel Your First Year immerses the reader into real world examples including different scenarios that occur within a dealership daily, exposing the reader to concepts like effective time management practices to financially and professionally thrive during their first year of selling cars. In place of company sponsored training, which may or may not exist, the book concludes with a chapter of self-training exercises designed to assist the reader with their professional development during their all important "make it or break it" first year as an automotive salesperson professional. Mike Mature, a thirty year veteran of the retail car business, takes the reader on a journey discussing strategies for overcoming common customer objections, navigating dealership policies, complying with federal regulations, dressing for success, goal setting, self-advertising and promotional tactics, financial planning, short and long term follow up and other best practices including working harmoniously with colleagues. Through the use of humor and candid straight forwardness, the reader will have a first hand accounting of what it is like to work in a modern day dealership.
