Read Now Pricing Perception: Business Presentation (FlevyPro Frameworks) PDF
This is a business presentation on Pricing Perception. It is a part of a series of presentations on various business frameworks, designed in the same style of management consulting presentations (e.g. McKinsey, Bain, BCG, Deloitte, Accenture, Capgemini, IBM). Each presentation addresses a unique management topic.Price Wars have broken out in consumer industries around the world. In fact, retailers such as ALDI, Amazon, and Walmart have used price to position themselves against traditional competitors in the market, pinching margins all around. Prices are being reduced because of the belief that this will boost their perceived value to consumers, who implicitly weigh price against product features and benefits in their purchase decisions.With the pressure to reduce prices intensifies, companies are acting hastily and when decisions are made on pricing, the question now is do customers notice. Often the result is customers do not notice these things. What ultimately matters is how customers perceive the price point.Organizations need to map a path to improved perception. The Price Perception framework presents 4 strategies and 15 tactics that can help businesses get more credit from consumers.1. Offer Low Prices2. Provide Savings and Deals3. Promote Prices4. Tailor the Customer ExperienceHaving a good understanding of Price Perception will allow businesses to make better decisions when it comes to pricing and gaining deeper grasp of its current price position vs. consumers' perceptions.The ebook also includes some slide template examples you can incorporate into your own business presentations.
