Since over 2/3 of change initiatives fail, one might wonder if there is a better way to catalyze innovation in organizations. Thanks to the wisdom in this book, you can catalyze new initiatives with five-star status. As an author and professor of organizational behavior and leadership, Nelson has developed a unique and powerful model you can use to increase the chances your change idea will take transpire. After years of teacahing this to his MBA students, many of whom noting this as the best takeaway of his courses, he offers this to the general public in a user-friendly approach.